Myntra in India has been a trending topic from past week due to an unexpected reason.

A few days back a Mumbai-based social worker and activist Naaz Patel took to social media to claim that “the overall placement of the colour scheme” of the letter “M” in the logo was very “obscene to the eyes of any person of normal prudence.”

Myntra has been a trending topic from past week due to an unexpected reason. A complaint was filed against the brand logo and called it “offensive” , depicting a naked women with wide legs.

Myntra was founded in 2007 and was subsequently taken over by Flipkart in 2014. It is one of the biggest online shopping destinations for clothes and accessories for females, males and children in India. Later on, Myntra got merged with the lifestyle e- retailer Jabong to widen its base and to become strong.

The activist also added that the color scheme is very offensive and thus is looking like a female’s vagina. Social worker took to social media to claim that “the overall placement of the colour scheme” of the letter “M” in the logo was “obscene to the eyes of any person of normal prudence.”

The founder cum director of Avesta Foundation filed a complaint and demands for changing the logo. Yes you heard right, Myntra, one of the largest e-commerce site was forced to change its logo.

Avesta Foundation NGO on it’s official Twitter account has said, “Congratulations to our founder. She did what it apparently seemed impossible. Thank you, everyone, for your support. We’re overwhelmed by the response. Kudos to @myntra for addressing the concerns and respecting the sentiments of millions of women”.

According to Rashmi Karandikar, who is a deputy commissioner of police of Mumbai Cyber Crime Department, “We found that the logo was offensive in nature for women”. She further said, “Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time.”

There are so many brands whi questioned their own brand logos after this Myntra in India logo controversy.

To this Zomato and Swiggy got no chill and started to pun indirectly on their own logos. Zomato and Swiggy used the opportunity to pun on the trending topic on social media.

Swiggy’s official twitter handle tweeted that “spent the last 9 hours just looking at our logo”. It was a indirect way to pun on the trend going on the social media.

Zomato used this opportunity very nicely and posted its throwback logo on social media. To this one of the user said it often looks like a sperm. There took a meme fest over the twitter after this controversy of Myntra logo.

Netizens found this too amazing and amusing, after which twitter and other social media platforms were bombarded with alot of memes.

Here are some of the twitter memes below:

Myntra has now ordered a change in its logo instantly after this incident. The logo is being changed on the website, app and even on Myntra’s packaging material too.